Customer driven change management, Breakfast seminar Tue March 13th

Arla and Folksam are two leading companies within their industries; with their customers in focus they have made successful change- and improvement initiatives within their organizations. The participants of the seminar will take part in interesting and up-to-date presentations on how to follow their lead:

Arla: Customer driven change program within Sales

Mats Hedlund, Vice President Sales, Arla Foods Sverige

One of Arla’s major challenges has been to pursue a change and improvement program in Sales whilst performing a large merger. Mats Hedlund explains how the efficiency in the sales organization was ramped up through process optimization, control and measurement.

Folksam: Change through customer insight

Pia Carlsson Thörnqvist, Director of Communications, Folksam

Folksam has implemented customer insight as a key component within their business planning, and is vital throughout the entire sales process. It is also a step towards having the industry’s most satisfied customers. Pia Carlsson-Thörnqvist, have been a part of this journey towards more satisfied and loyal customer since day one. She will share with us why the change was necessary and what results Folksam has experienced with their customer insight driven change program.

Note: The seminar will be held in Swedish
Date: Tuesday 13th of March
Time: 08:30-10:00 (breakfast is served from 08:00)
Location: Summit, Grev Turegatan 30
Register latest: 24th of Feb to info@magnificent.se. Limited number of participants.

The seminar is held in collaboration with Cliente.

Welcome / Magnificent & Cliente